Users will soon have a fresh option that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service announced that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread launch. This development coincides with a surge in content created by AI, spurred by recent content generation software.
AI Proliferation Online
It has been noted that almost 10% of the quickest rising channels on a competing service primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we want to offer the community the power to see more or less of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 mn media items are submitted to the service each day, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they view by using the “manage topic” setting in the app and choosing AI-made media. Further subjects that currently be controlled under the filter encompass politics, style, beauty, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to label convincing artificially created content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
Additionally, the platform will now add an “AI-made” watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This action is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for specialists and groups to create educational content about ethical AI use. This initiative will assist charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following discussion over plans to cut jobs for a large number of content moderators in the UK. The company is planning to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the past year due to intervention by its automated systems.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
